New product Development w/ Conjoint Analysis Ranking questions which represent preferences are converted into groups aka segmentes with similar preferences using KMeans cluster analysis. Each […]
Year: 2024
Recommendation systems as seen in TikTok, Instagram, Amazon, and Netflix
Statistical similarity Increasing the Probability of Choice through targeted recommendations in the webshop or contact suggestions on LinkedIn – all this functionality is based on […]
The Impact of YouTube Headlines on the Expected Number of Views
In this project, we aim to measure the influence of language on the number of views as one of the most important currencies in social […]